History

Products Introduction

2000	Est cosmetics (sold exclusively at department stores)
2001	Econa Healthy Dressings*
2002	Econa Healthy Mayonnaise**
2003	Healthya Green Tea
2003	Asience shampoo, conditioner, treatment
2004	Expands the Sales Area of “Enova Oil” (Econa Healthy Cooking Oil) Throughout the U.S.
2004	Alblanc, New Skin Care Brand
2004	Laurier F Sanitary Napkins (Quasi-Drug)
2005	Kao to Launch New Fabric Freshener, Resesh® : Total Odor Eliminating Effect through Green Tea Extract
2005	Kao to Launch Megurism Steam Thermo Power Pad (General Medical Device)
2006	Kao to Launch Healthya® Water: First Sports Drink Approved as a ‘Food for Specified Health Use’ in the Body Fat Category
2006	Kao to Launch Attack® ALL in: Laundry Detergent Containing Bleach, Disinfectant, Deodorizer, and Softener-- Five Functions in One!
2006	Launched Medicated Pyuora, an entirely new oral care brand focusing on the cleaning function of saliva.
2007	Launched Segreta, a new premium hair care brand that suggests adult women's beauty.
2008	New SOFINA beauté anti-aging skin care series.
	* Product name in Japanese is Econa Dressing Sauce according to the Japanese Agricultural Standards (JAS) law.
	** Product name in Japanese is Econa Mayonnaise Type according to JAS law.
	*Product names are those given on their market release. Current names may vary.