Business Fields

Kao Corporation's principal business field is consumer products, especially the areas of "beauty care," including cosmetics, skin care and hair care products; "human health care," covering beverages and cooking oils in the "health food product" category specified by the government; as well as sanitary products and "fabric & home care" products, such as laundry detergents and household cleaners. In the "chemicals" business, Kao manufactures industrial products with detailed attention to the needs of various industries. In these fields the company aspires to make its contribution with a view towards enriching the everyday lives and the lifestyles of people around the world, through "better manufacturing" from the perspectives of its customers and consumers.