Approach to Environmental Issues

Aim to Facilitate High Level Balance Between Both Business Activities and Environmental Conservation

Accomplishing the corporate mission of contributing to the wholehearted satisfaction and the enrichment of the lives of people through Yoki-Monozukuri, Kao strives to produce more environmentally-conscious products manufactured by methods with less impact on the environment. Further, each division of Kao is driving environmental issues aggressively forward through a variety of approaches with an eye to satisfying both "Business activities" and "Environmental protection."

1. Product Development

The Company conducts product design based on the concept of the "3R"s to lessen the environmental burden first and foremost. "3R" is the acronym for Reduce, Reuse and Recycle toward implementation of environmental issues.

2. Production Activities

The Company continuously operates environmental protection activities placing as major priorities, "Resource saving", "Energy saving" and "Reduction of industrial waste." Additionally, production facilities & equipment are designed to stricter environmental standards than the applicable laws stipulate to lessen the adverse impact on the air and on rivers.

3. Communication Activities

For the better understanding of environmental protection activities, Kao places importance on its partnership with consumers; positive communication through two-way dialogue has been continuously performed.