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Highlights: Community

Kao’s recognition of social issues

The United Nations adopted new international targets called the Sustainable Development Goals (SDGs) to replace the Millennium Development Goals, which reached their deadline at the end of 2015. The SDGs seek to realize 17 goals and 169 targets by 2030 to reduce disparity in poverty, hunger, inequality and other aspects and achieve sustainable development for the future in areas including the global environment, sanitation, health and gender equality.
Meanwhile, various initiatives are needed in Japan, where the population is aging at one of the fastest rates in the world, including improving the quality of life of seniors and maintaining and improving health.

Kao’s approach
Since our founding, our mission has been to contribute to the wholehearted satisfaction and enrichment of the lives of people globally. For social issues such as the environment, sanitation, health, and aging in particular, we are supporting people to live healthy lives through products and services that incorporate technologies we have cultivated. We conduct detailed research on the culture and needs of each region to offer products that satisfy people’s diverse needs as well as propose new lifestyle options. In addition to offering products, we are conducting social activities in partnership with communities and NPOs, such as hand washing educational activities to teach children hygienic habits.
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